KLM uses Augmented Reality for hand baggage check
KLM Royal Dutch Airlines is using Augmented Reality (AR) to provide a new service to passengers – to check the size of their hand baggage.
From October 4, the service became available for iPhone users (6s or above) in KLM’s Messenger. KLM’s AR hand baggage check uses a transparent, virtual KLM suitcase that is placed (in reality) on an actual suitcase to indicate whether the dimensions are the correct size for overhead compartments. Passengers can now check, in the comfort of their own homes. Earlier this month, the service was launched in the KLM App (iOS).
KLM is now one of the few companies worldwide to build an experience using AR in Messenger. KLM will continue to develop this current beta service and improve it in the future, so that it grows in line with the latest AR technology available.
Pieter Groeneveld, senior vice president Digital Air France-KLM, stated that “By offering the AR hand baggage check in Messenger, KLM is again taking a next step in terms of digital service provision. With this service, passengers can see at a glance whether their hand baggage is the correct size. By offering this service in Messenger, it’s now available for every KLM passenger at the airport, en route or at home. We also continue to be pioneers of innovation in our passengers’ best interests.”
“We’re thrilled that KLM is one of our beta partners,”commented Stefanos Loukakos, Head of Messenger Business.”We built this technology in our platform to allow brands to solve problems for their customers. Checking the dimensions of a suitcase before you even set foot in the airport will create a smoother experience for passengers and we are pleased our technology could contribute to making that happen.”
Source : KLM